2020 has marked a serious dampener on Pride festivals, parties and parades around the world due to the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings. Hundreds of Pride festivals have been postponed or cancelled, keeping in line with government guidelines and protecting the health and safety of the community.
Creative team, Ant Eagle and Claire Gordon-Webster were distressed by the situation and endeavoured to find digital and virtual ways to keep Pride celebrations alive, while adhering to social distancing measures.
In collaboration with Gay Star News (GSN) and Digital Pride, a virtual Pride festival that aims to create a safe space for anyone and everyone wanting to take part in pride celebrations, Ant and Claire engaged with a number of Snapchat’s Official Lens Creators to create spectacular, immersive, virtual Digital Pride Floats, bringing the Pride Festival feeling into your lounge, kitchen, back garden...
Digital advertisement created by BBDO, United Kingdom for Gay Star News, within the category: Public Interest, NGO.
Creatives: Antony Eagle / AMV BBDO, Claire Gordon / Webster
Snapchat OLCs (Official Lens Creator): Brielle Garcia, Clara Bacou, Joshua Keeney, Tom Martin-Davies
Strategists: Kate Mellett / Snapchat, Marina Glavan / AMV BBDO
Producers: Jen Bechard / AMV BBDO, Kaitlyn Benitez-Strine / Snapchat
Communications: Tobi Ruth Adebekun
Music: Audio Network