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Sweat it to get it

Campaign
Agency Network: 
Published/Aired: 
August 2014

Also From This Campaign 6

Description

Senior Producer:Tim Newfang

Digital advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O'Rourke
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
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Highest Rated

Tuco's picture

Is Gatorade trying to reduce its share of market?

Tuco
Activity Score 289
Copywriter at ah...
Tuco's picture

Is Gatorade trying to reduce its share of market?

Tuco
Activity Score 289
Copywriter at ah...
kleenex's picture

They wanted that many ads!?!?!!?? All of them were weak.

kleenex
Activity Score 58797
Web Designer/Developer
sacrilegend's picture

It's neither a stunt, nor an ad. It's like the taint between them, and just as fetid.

HOWEVER -- had they stuck with the tongue-in-cheek approach (not the dumbed-down, celebrity-endorsement nonsense) and really played through the idea that most of Gatorade's advertisements are downright absurd -- I think we would have had a real winner here.

sacrilegend
Activity Score 3394
Copywriter
germanwatcheskorea's picture

i like him, the red/blue man.. he's so cute.

germanwatcheskorea
Activity Score 91
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