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Guys Listen Up

Agency Network: 
Published/Aired: 
February 2011

Description

Digital advertisement created by Publicis, Singapore for Garnier, within the category: Health.

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Phillhb's picture

Nice idea - this totally would not work in Europe though,a little song to carry the message? nahhhh. Love the idea of a viral though. But i really challenge the statement, "getting Men to talk about skin care for the 1st time" really the first time

Phillhb
Activity Score 335
dean viii's picture

ugh

dean viii
Activity Score 1686
Creative Director
antoniobac's picture

I find it hard to believe that the video made it to be viral. It just didn't seem to be THAT appealing.

On the other side, the one thing I would like about these idea it's the use of the karaoke resource in the end, since it's supposed to be pretty succesfull in Asia.

antoniobac
Activity Score 192
PUCP
kleenex's picture

I liked it.

kleenex
Activity Score 53909
Web Designer/Developer
paulwirr's picture

not

paulwirr
Activity Score 31
Ceballos's picture

definitly not...

Ceballos
Activity Score 621
Copywriter
Hahalexander's picture

it's funny, if you would put the break up story in a regular television commercial nobody would buy it but if it's communicated as a funny viral than everybody starts talking
so the succes (claimed in the casefilm) is due to the used medium and not the idea

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
sattvikm's picture

silly

sattvikm
Activity Score 10
Copywriter at New Delhi
Temple's picture

Is this a time machine? I'm suddenly in 1995 and shivering.

Temple
Activity Score 11341
Creative Director
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