The most targeted mobile ad

Agency Network: 
December 2013


Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app.

Digital advertisement created by Punch, Turkey for Garanti Bank, within the category: Finance.

Advertising Agency: Punch, Istanbul, Turkey
Creative Director: Ali Musa Paça
Art Director: Mert Şentürk
Copywriter: Nur Yıldırım
Client Director: Koray Öztürk
Log in to post comments
kleenex's picture

It fully worked.

Activity Score 57557
Web Designer/Developer
klaw's picture

Didn't it get annoying if you didn't bank with Garanti? What if you had multiple news apps?

Featured Content

Latest Collections