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The most targeted mobile ad

Agency Network: 
Published/Aired: 
December 2013

Description

Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app.

Digital advertisement created by Punch, Turkey for Garanti Bank, within the category: Finance.

Advertising Agency: Punch, Istanbul, Turkey
Creative Director: Ali Musa Paça
Art Director: Mert Şentürk
Copywriter: Nur Yıldırım
Client Director: Koray Öztürk
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kleenex's picture

It fully worked.

kleenex
Activity Score 58742
Web Designer/Developer
klaw's picture

Didn't it get annoying if you didn't bank with Garanti? What if you had multiple news apps?

klaw
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