Mam-I by Sopalista

Agency Network: 
February 2011
Gallina Blanca:  Mam-I by Sopalista
Gallina Blanca Digital Ad -  Mam-I by Sopalista



MAM-i : Before iPhone exists your mom was the only person that give you advises every day at every moment. In 2011 Gallina Blanca launched the best of your mother in a free AA Iphone Application: MAM-I, always ready to give you “just” those minutes of mother you need everyday

MAM-I it is not you mother, but almost,,,

Send you every day mother famous and delicious cook recipes to eat and cook as at home
Send you using different phrases its mother popular wisdom, taking care of you as you were a child
She wake you up with the possibility to stay at bed: “5 minutes more”
Diary notifications with wisdoms and recipes in three categories: never give a dam, tedious and affective
You can call directly from the application to your real mom…Configured her number and call her when you need her.
Mam-I by Sopalista give you the opportunity to feel again the powerful of maternity, but just a few minutes every day.

Supervisor directors; Paco Fernández and Jimena Catalina

Digital advertisement created by Nurun, Spain for Gallina Blanca, within the category: Food.

Advertising Agency: Nurun, Madrid, Spain
Project Manager Direction: Manuel Barranco
Project Manager: Bicky de Pozo
Account director: Ruben Jimenez
Account supervisor: Roberto Iglesias
Account manager: Isabel Martín
Social Media & Optimization director: Jose Llinares
Social Media specialist: Juan Bodas
Creative Director: Pablo Dachefsky
Designer: Daniel Fernández
Video developer: Jose Luis González
Copywriter: Antonio Ramos
Developer Director: Gonzalo Corchón
Developer: Alberto López
Integration: Oscar Marina
Digital solutions: David del Amo
Servers: Juan Salom
Communication: Eva García
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Vingy's picture

Excellent idea for Spain, i think this idea can work excellent on other "matriarchal societes"

Activity Score 474
Copywriter at Advance
morse's picture

It's a good idea, but personally I would not download this app.

Activity Score 18159
Art Director |

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Nude Copy's picture

good for them - the outside perspective

Nude Copy
Activity Score 1054
Copywriter at India
whyrtt's picture

i like the layout

Activity Score 17
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