Description
In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person. Created by The Monkeys, the #sendasceptictospace social campaign shows that when astronauts travel to space they get to view the earth from orbit. As they gaze down at the planet, they see a thin ozone layer, the effects of human impact, and they realise we are all on this earth together, and we're destroying our only home.
This professional campaign titled 'Send a sceptic to space' was published in Australia in June, 2016. It was created for the brand: Friends of the Earth Australia, by ad agency: The Monkeys. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 8 years ago.
Credits
Advertising Agency: The Monkeys, Australia
Executive Creative Director: Justin Drape
Executive Planning Director: Fabio Buresti
Interactive Creative Director: Morten Halvorsen
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Front End Developer: Lachlan Tweedie
Tech Director: Pete Vahaviolos
Digital Design Lead: Eva Godeny
Digital Designer: Laura Ives
Designer: Lauren Elliot
Digital Planning Directors: Grant Flannery, Tyson Rose
Planning Director: Michael Hogg
Community Manager: Alexandra Gee
Editor: Matt Regan
Junior Broadcast Producer: Alex Gillespie
Digital Executive Producer: Sabrina Riedel
Senior Digital Producer: Alastair Reilly
Producer: Jo Johnston
PR: Larissa Meikle
Voice Talent: Rupert Degas
Editor: Matt Regan
Music: Marcus Loeber
Sound: SongZu
