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Send a sceptic to space

Agency Network: 
Published/Aired: 
June 2016

Description

In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person. Created by The Monkeys, the #sendasceptictospace social campaign shows that when astronauts travel to space they get to view the earth from orbit. As they gaze down at the planet, they see a thin ozone layer, the effects of human impact, and they realise we are all on this earth together, and we're destroying our only home.

Digital advertisement created by The Monkeys, Australia for Friends of the Earth Australia, within the category: Public Interest, NGO.

Advertising Agency: The Monkeys, Australia
Executive Creative Director: Justin Drape
Executive Planning Director: Fabio Buresti
Interactive Creative Director: Morten Halvorsen
Creative Director: Paul Bruce
Senior Art Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Front End Developer: Lachlan Tweedie
Tech Director: Pete Vahaviolos
Digital Design Lead: Eva Godeny
Digital Designer: Laura Ives
Designer: Lauren Elliot
Digital Planning Directors: Grant Flannery, Tyson Rose
Planning Director: Michael Hogg
Community Manager: Alexandra Gee
Editor: Matt Regan
Junior Broadcast Producer: Alex Gillespie
Digital Executive Producer: Sabrina Riedel
Senior Digital Producer: Alastair Reilly
Producer: Jo Johnston
PR: Larissa Meikle
Voice Talent: Rupert Degas
Editor: Matt Regan
Music: Marcus Loeber
Sound: SongZu
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YFX's picture

will give a 10 if this changes anything for real.

YFX
Activity Score 433
halaby87's picture

Okay

halaby87
Activity Score 10472
Marketing Manager |

M.Halaby

kleenex's picture

That IS ONE big IFFFF fore sure.

kleenex
Activity Score 58623
Web Designer/Developer
Dzsoi's picture

"They see a thin ozone layer"?!
They see it for the first time, how on Earth should they know it is TOO thin or thiner than some years ago?
This experience won't persuade a narrow-minded, decided sceptic.
Moreover, a sceptic can't persuade other sceptics - they say s/he has been bribed.
Don't be / act naive.

Dzsoi
Activity Score 8609
Copywriter
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