May 2018


No character embodies irreverence like Deadpool does! In order to convey the fun, attitude and uniqueness of Deadpool, we needed to allow consumers to experience the character infiltrating culture - what better way than to recreate everyone's favorite dance moves?!

• To celebrate the release of Deadpool 2, Twentieth Century Fox created a new AR Lens that features the wisecracking mercenary dancing and twerking to the new song “Welcome to the Party” by Diplo ft. French Montana and Lil Pump from the Deadpool 2 soundtrack.
• Snapchatters can also use a face Lens that puts you straight into the arms of the hero of this film
• The World Lens featured Snapchat’s new ‘Shoppable AR’ attachments so that Snapchatters can tap it to buy tickets within the app.

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