Space For Paws

December 2018


Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. We decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they're donating to make more spacious and livable conditions for farm animals.

Digital advertisement created by Miami Ad School, Germany for Four Paws, within the category: Public Interest, NGO.

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Simon Herret
Copywriter: Adam Braun
Copywriter: Elena Chiaradia
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