Agency Network: 
September 2013


We've captured game footage the only way a game like Forza Motorsport deserves to be captured ... with a camera bolted into the engine block of a McLaren 12C supercar as it blasts past 680 frames printed on aluminum panels at a maximum filming speed of 120mph. Though this may look like it was computed generated, what you're watching was shot entirely in-camera.

Original Music by Human

Digital advertisement created by McCann, United States for Forza Motorsport, within the category: Gaming.

Advertising Agency: twofifteenmccann, San Francisco, USA
Chief Creative Officer: Scott Duchon
Executive Creative Director: James Robinson
Associate Creative Director / Copywriter: Neil Bruce
Art Directors: Jeremy Diessner, Tor Weeks
Senior Producer: Jake Grand
Director of Integrated Production: Alex Spahr
VP, Business Affairs Director: Mary Beth Barney
Management Supervisor: Nathan Shamban
Account Executive: Niko DeMourdant
Client Business Director: Peter Goldstein
Production Company: @Radical Media
Director / DP: Jeff Zwart
Producer: Susan Sullivan
Head Of Production: Kathy Dunn
Executive Producer: Jim Bouvet
Executive Producer: Frank Scherma
Editorial: Beast Editorial
Editor: Doug Walker
Assistant Editors: Blake Bogosian, Adrian Hernandez
Executive Producer: Jon Ettinger
Color / VFX: The Mill
Flame Artist: John Shirley
Colorist: Adam Scott
Producer: Anastasia Von Rahl
Stunt Driver: Tanner Foust
Sound Design: Brian Emrich
Audio Mix: Jeff Payne / Eleven Sound
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kleenex's picture

2 plus minutes for this?!?!?!

Activity Score 58777
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