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Bank+Mice - Story About Kindness

Agency Network: 
Published/Aired: 
January 2019

Description

In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank.

Idea: We decided to make a story about kindness out of this and helped to spread it.

On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe.

Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users.

In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media.

Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Advertising Agency: RA Kombinat, Almaty, Kazakhstan
Creative Director: Nikita Yermolayev
Account Manager: Yelena Dmitriyeva
Copywriter: Julia Romanova
SMM Manager: Roman Arkhipov
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kleenex's picture

Loved it.

kleenex
Activity Score 58123
Web Designer/Developer
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