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Life in 1 second

Agency Network: 
Published/Aired: 
June 2015
Ford:  Life in 1 second
Ford Digital Ad -  Life in 1 second

Description

See the work at http://www.lifein1second.com/en

One second could be enough to change our life, for ever. Especially if it’s a second of distraction, while we are driving. On June 30th, 2015, when the world got an extra second, with an Instagram Connect, Ford invited everyone to think about their driving behaviours and the value each instant could have.

Digital advertisement created by Blue Hive, Italy for Ford, within the category: Automotive.

Advertising Agency: Blue Hive, Rome, Italy
Creative Director: Federico Russo
Digital Creative Supervisor: Alessandro Izzillo
Art Director: Federica Russo
Copywriters: Niccolò Lucchino, Giorgia Spina, Vittorio Zotti
Social Media Managers: Danielantonio Di Palma, Simona Vargas
Client Service Director: Andrea Manfredonia
Account: Chiara Di Loreto, Francesca Pellegrini
IT Project Manager: Massimiliano Pacilio
Developer: Antonio Zaccardi
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