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Keyfree Login

Agency Network: 
Published/Aired: 
June 2012

Description

Download the software for free at http://ford.fr/keyfreelogin

To illustrate all the benefit of Ford Keyfree technology, we created Ford Keyfree login. The first software that logs in and logs out automatically your web accounts using your smartphone as a key. No more facebook hacking, no more passwords to remember.

Digital advertisement created by Ogilvy, France for Ford, within the category: Automotive.

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Executive director / Head of digital: Frederic Levron
Art Directors / Copywriters: Eve Roussou, Julien Conter, Antoine Gauquelin
Creative technologist: David Raichman
Technical support: Michael Guichermet, Maxime Bentho
Production company: Chez Eddy
Director: Maxime Bruneel
Music: Apollo
Digital producer: Hugo Diaz
Strategic planner: Hadi Zabad
Executive director: Natalie Heckel
Account director: Amrita Bourdon
Account Manager: Xavier Delaporte
Software development: Jean Marc Leroux / Aerys
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Keyfree team's picture

Hi everyone.
The v1 of Keyfree Login was launched in April.
We're working on a new release. Stay tuned, new version coming soon.
The Keyfree team.

Keyfree team
Activity Score 6
andylefty's picture

It's a nice idea in theory, however I'm not sure it achieves its task of saving time.

First, it feels as if Ford are asking the user to do a lot to type in all their passwords again and download the app.

Second, the only passwords people need to know on a daily basis are around 5.

Third, most websites have your password saved if you ask them to 'remember me' or 'keep my password'.

Having said all that, the only true test is the download count.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

not a bad video.

kleenex
Activity Score 58797
Web Designer/Developer
GrumpyArtDirector's picture

Shit, I wish I'd done that.

GrumpyArtDirector
Activity Score 858
Art Director
Provocactiva's picture

I don't see the connection between the brand, their products (cars) and the App. This app cpuld be created by samsung or apple or even android, and could see better the conecction. It could be better if you used it to unlock and lock your car with your phone. Something's missing for me.

Provocactiva
Activity Score 10
Account Manager on DigiwayCorp
Nike Diesel's picture

I'm sitting here with the same feeling.

Nike Diesel
Activity Score 13718
Art Director
Temple's picture

+1

Temple
Activity Score 11341
Creative Director
Digital Ad Museum's picture
Digital Ad Museum
Activity Score 2
Copywriter
Naser_K's picture

Hmmm.. so what happens if I lost or forgot my phone somewhere? Not only do I lose my contacts and what not, but the thief gets an extra bonus when he approaches his computer, he gets into my email and facebook. neat!

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

somecopywriter's picture

Yeah, just what does this have to do with the brand? Gives me no reason to buy the car other than keyfree. C'mon.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
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