After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen.
The on air campaign includes the publishing of three pictures of a zebra crossing on the road.
Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs.
Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.
Managing Director: Sergio Baratelli
Executive Creative Director: Federico Russo
Art Director: Stefania Esposito
Copywriters: Elisabetta D’Alessandro, Roberto Ottolino
Social Media Director: Danielantonio Di Palma
Social Media Manager: Claudia Spaziano
Client Service Director: Andrea Manfredonia
Business Director: Chiara Di Loreto
Media Client Service Director: Luigi Sorrentino
Media Digital Supervisor: Laura Arena
Senior Digital Planner: Claudia Andreassi
Junior Digital Planner: Federica Marchetti
Head of Production: Mara Bruschetti
Production Manager: Massimo Candidi