Don't like and drive, 3

Agency Network: 
November 2015
Ford:  Don't like and drive, 3


Digital advertisement created by Team Detroit, United States for Ford, within the category: Automotive.

Advertising Agency: Blue Hive Brasil / Team Detroit
Global Creative Director: Toby Barlow
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg, Arnaldo Boico
Copywriter: Alexandre Giampaoli
Art Director: Chico Medeiros
Photographer: Regis Fernandez
Social Publisher: Lauren Kelley
Social Strategy: Ryan Belanger
Publishing Manager: Jennifer Wright
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Highest Rated

JohnP's picture


Activity Score 223
halaby87's picture

mixed feeling

Activity Score 10498
Marketing Manager |


CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

JohnP's picture


Activity Score 223
kleenex's picture

I guess it works. Seems different.

Activity Score 58777
Web Designer/Developer
Fera Groove's picture

Done 55 weeks ago by Coca-Cola in Brazil:
Then F/Nazca Saatchi & Saatchi and Miami AD School (also in Brazil) did copy it:
Now comes Team Detroit. Who's next to copy?

Fera Groove
Activity Score 205
Art Director
The Best Copywriter In The World's picture

C'mon... They don't have a thing in common. The heart is just a nice feature of Instagram, and everyone can use it. It all depends on the content, right? And I see no resemblance between the 3 (besides, of course, the heart).

By the way, I don't know if you noticed, but in the Ford campaign the heart is ALREADY on the pictures. You don't need to double tap to see it. That what makes the campaign so good: is a nice surprise when you see it working on the Instagram profile. You should do that:

The Best Copywr...
Activity Score 3

The lion is made of assimilated sheep

Dzsoi's picture

In order to identify a copy of an idea, you should know what a concept is and formulate it in both cases first.
THEN you would know these are really really different.

No, I don't work for Blue Hive Brasil. You should find a more original way to insult those who disagree with you.

Activity Score 8603
Fera Groove's picture

Really? Did you just say these don't have a thing in common? Think of what you just said. For real.
Listen, I'm sure you are a good creative and your name is listed in the credits. It's ok, sometimes it happens.
But no, not this time. This is called copy. The idea has been done more than a year ago by Coke in the same country. Then it happened again. In the same country. Then again. In the same country. Sorry.

Fera Groove
Activity Score 205
Art Director
damnson's picture

Works for me!

Activity Score 11517
Copywriter |

An axe murderer of ads.

Priya Wijetunga's picture

Good. Like it.

Priya Wijetunga
Activity Score 1667
General Manager
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