Also From This Campaign 3
Description
Digital advertisement created by Team Detroit, United States for Ford, within the category: Automotive.
Global Creative Director: Toby Barlow
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg, Arnaldo Boico
Copywriter: Alexandre Giampaoli
Art Director: Chico Medeiros
Photographer: Regis Fernandez
Social Publisher: Lauren Kelley
Social Strategy: Ryan Belanger
Publishing Manager: Jennifer Wright
mixed feeling
M.Halaby
❤️
I guess it works. Seems different.
Done 55 weeks ago by Coca-Cola in Brazil: https://instagram.com/p/utxibYj-WO/
Then F/Nazca Saatchi & Saatchi and Miami AD School (also in Brazil) did copy it: https://instagram.com/doubletapads/
Now comes Team Detroit. Who's next to copy?
C'mon... They don't have a thing in common. The heart is just a nice feature of Instagram, and everyone can use it. It all depends on the content, right? And I see no resemblance between the 3 (besides, of course, the heart).
By the way, I don't know if you noticed, but in the Ford campaign the heart is ALREADY on the pictures. You don't need to double tap to see it. That what makes the campaign so good: is a nice surprise when you see it working on the Instagram profile. You should do that:
The lion is made of assimilated sheep
In order to identify a copy of an idea, you should know what a concept is and formulate it in both cases first.
THEN you would know these are really really different.
No, I don't work for Blue Hive Brasil. You should find a more original way to insult those who disagree with you.
Really? Did you just say these don't have a thing in common? Think of what you just said. For real.
Listen, I'm sure you are a good creative and your name is listed in the credits. It's ok, sometimes it happens.
But no, not this time. This is called copy. The idea has been done more than a year ago by Coke in the same country. Then it happened again. In the same country. Then again. In the same country. Sorry.
Works for me!
An axe murderer of ads.
Good. Like it.
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