Ricky Brasil

Agency Network: 
March 2018


If all money stolen by Brazilian corrupts went to a single person, he would rank 8th on Forbes Billionaires list, so we used A.I to create this fiction billionaire and raise awareness to the size of corruption. The A.I. talked to anti-corruption NGOs, the press and a former district attorney. It also had his interview published on Forbes Billionaires Edition this April.

Digital advertisement created by Ogilvy, Brazil for Forbes, within the category: Media.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Creative Directors: Claudio Lima, Felix Delvalle, Guiga Giacomo, Eduardo Doss
Art Director: Paulo Engler
Copywriter: Mariana Albuquerque
Cognitive Company: Nexo.ai
Illustrator: Notan Studio
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