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Cargo Passenger Class

Agency Network: 
Published/Aired: 
October 2019
flyadeal: Cargo Passenger Class
flyadeal Digital Ad - Cargo Passenger Class

Description

Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks.

Digital advertisement created by 77Media, Saudi Arabia for flyadeal, within the category: Transport.

Advertising Agency: 77Media , Jeddah, Saudi Arabia
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