The Musical Font

Agency Network: 
April 2019
Fizy: The Musical Font
Fizy Digital Ad - The Musical Font


fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed.

We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound.

Digital advertisement created by TBWA, Turkey for Fizy, within the category: Media.

Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Serdar Gungor, Melih Oguz
Copywriter: Mesut Yuksel
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