Not enough advertising creative types were coming to the FITC digital design and technology conferences. So, a series of e-cards were created insinuating that if they don’t go the conference to immerse themselves in digital, they’ll become irrelevant. Fear is funny.
Digital advertisement created by Saatchi & Saatchi, Canada for FITC, within the category: Professional Services.
Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard
Art Director / Group Creative Director: Marissa Mastenbroek
Copywriter / Group Creative Director: Lyranda Martin-Evans
Executive Producer: Amy Miranda
Producer: Ella Gruber
Digital Production: Relish Interactive
Lead Developer: Aaron Pepper