Circle of Friends

Agency Network: 
August 2011


Digital advertisement created by Institute of Design, Germany for Fisherman's Friend, within the category: Confectionery, Snacks.

Advertising School: Institute of Design, Hamburg, Germany
Creative Directors / Art Directors / Copywriters: Christian Baur, Thimon Machatzke
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andylefty's picture

Ermmm no sorry. Not seeing how this links to product or why anyone would do it or how it works.
It's different and nicely shot.
Can anyone shine some light on this?

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Nice idea.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DBB's picture

Nice and fun, and i can even see a connection with the staying close part which im not sure they ment, but when you breath smells, no one wants to be near you.

Activity Score 1216
Jexep's picture

How could application detect they are following those instructions? anyone?

Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language):

albinojc's picture

There's a GQ, in Pentagon, watching them.

Activity Score 285
Art Director at AMP Propaganda |

theRiddle's picture

Distances are controlled by Bluetooth and GPS, movements by the accelerometer. And for the rest theres a GQ, in Pentagon, watching them.

Activity Score 15
skol101's picture

How do they get around when GQ goes off the grid?

Activity Score 30
the Digitalists Agency
kleenex's picture

seems fun...

Activity Score 58791
Web Designer/Developer
Taylormade's picture

A fun idea... that has nothing to do with treating a sore throat.

Activity Score 408
derwawa's picture

I was waiting for the resolution "fisherman's friend against bad breath", but no. So it's pointless.

Activity Score 4
stickynotes's picture

Fun idea and I do like the technical concept. But I think you find better things to do with your friends then not moving for
30 seconds or going to the toilet together. I doubt that everyone who completes the game will get the grand party as a prize.

Activity Score 1094
skol101's picture

I wonder how quickly their phones will die when bluetooth and gps is switched on every phone along with display constantly on.

Apart from that, how about party of two visiting all kinds of romantic places around a city. I could see value in that play, once. Or, with enough variety in challenges, repeat usage is probable.

Activity Score 30
the Digitalists Agency
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