Circle of Friends
Description
Digital advertisement created by Institute of Design, Germany for Fisherman's Friend, within the category: Confectionery, Snacks.
Creative Directors / Art Directors / Copywriters: Christian Baur, Thimon Machatzke
Ermmm no sorry. Not seeing how this links to product or why anyone would do it or how it works.
It's different and nicely shot.
Can anyone shine some light on this?
Nice idea.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Nice and fun, and i can even see a connection with the staying close part which im not sure they ment, but when you breath smells, no one wants to be near you.
How could application detect they are following those instructions? anyone?
my marketing blog (Thai Language): http://jexep.net
There's a GQ, in Pentagon, watching them.
cargocollective.com/albinojc
Distances are controlled by Bluetooth and GPS, movements by the accelerometer. And for the rest theres a GQ, in Pentagon, watching them.
I was waiting for the resolution "fisherman's friend against bad breath", but no. So it's pointless.
Fun idea and I do like the technical concept. But I think you find better things to do with your friends then not moving for
30 seconds or going to the toilet together. I doubt that everyone who completes the game will get the grand party as a prize.
I wonder how quickly their phones will die when bluetooth and gps is switched on every phone along with display constantly on.
Apart from that, how about party of two visiting all kinds of romantic places around a city. I could see value in that play, once. Or, with enough variety in challenges, repeat usage is probable.
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