This branding campaign is FirstEnergy’s first - ever to not make any claims for, or even feature, the utility or its staff.
At spot’s end, supered type reads: “The new Dwayne Browder Field, built by FirstEnergy, the Cleveland Browns and the City of Cleveland.” It is the only client mention.
Digital advertisement created by Marcus Thomas, United States for FirstEnergy, within the category: Industrial, Agriculture.
Creative Director: Jim Sollisch
Art Director: Eric Holman
Copywriter: Kevin Delsanter
Agency Producer: Nikki DiFranco
Editor: Laurie Znidarsic
Production Company: Think Media Studios
Director: Geoff Yaw
Editor: Danielle Miller
Producers: Brian Glazen, Josh Booth
Assistant Producer: Marietta Guliano
Camera: Caleb Crossen, Kasey Drzazga, Keith Nickoson, Kevin Coyne, PJ Mozingo
Sound: Mike Carissimi, Patrick Ryan
Colorist: Ryan Hardy