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Agency Network: 
Published/Aired: 
June 2016

Description

As there was no additional funds to acquire media for the campaign, the task was to fully utilise the Google Ad Grant (For Nonprofit Organisations) that had been issued for The Youth Foundation. Foundation's theme/core message for 2016 is ’Listening’.

Digital advertisement created by Avaus, Finland for Finland’s Children And Youth Foundation, within the category: Public Interest, NGO.

Advertising Agency: Avaus, Helsinki, Finland
Creative Director: Jyrki Poutanen
Art Directors: Tuukka Paikkari, Jyrki Poutanen
Copywriters: Tiina Kaakkunen, Joonas Kuisma
Graphic Designer: Heini Ruuskanen
Media Specialist: Ilkka Puumala
Editing: Maarit Pohjanpalo
Production Agency: Otto Production
Director: Ragnar Jansson
Producers: Katariina Lehtonen, Risto Nikkilä
Director of Photography: Risto Nikkilä
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Highest Rated

Pete R.'s picture

I was expecting a more dramatic message at the end.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

I like.

kleenex
Activity Score 58161
Web Designer/Developer
Artistomad's picture

The idea is Nice , but how does it really works ?
also showing 7 mins long story won't help , no one has time to listen to you...
ads have generally listened or have seen if starting 5 secs will create impression on viewers or listens .
not sure how much this idea will work with 7 mins long story and how's skipping work from their end :)

Artistomad
Activity Score 83
Pete R.'s picture

I was expecting a more dramatic message at the end.

Pete R.
Activity Score 3412
Illustrator
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