Description
URL: http://followfinland.com/en
Follow Finland is a nation branding website which measures how Finland is perceived on the web. The aim of this web service is to collect news and views, both good and bad, which relate to Finland’s image in the world at large. Aggregating this data gives us interesting insights into where the Finland brand lies.
Digital advertisement created by Is Good Creative, Finland for Finland, within the category: Transport.
Creative Directors: Janne Pirinen, Jan Fagernäs
Art Director: Jan Fagernäs
Copywriter: Janne Pirinen
Additional credits: Tech Joonas Savolainen, Jussi Koskela
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Interesting concept. The site won't be particularly entertaining though as there are mostly good things to say about Finland, which is indeed a beautiful country.
Hmm nice idea but I think it needs to be worked out a bit more, get more concrete. Also, they need a proper webdesigner.
yes, fine idea, but the better web design is needed
What a cool idea! This could also work for other countries and companies. I haven't seen anything like this before. Companies might do this, but not publicly. Really like the simple, clean design of the site, too.
Very good!
Nice one, very different. Wonder if this was part of a campaign, or "for fun"? Design is very functional, not trying too hard which isn't the point of the site. Looks easy to use and navigate. This is a good idea which I hope the agency takes further. There is a lot more potential in this. Would love to see a live feed of news it gathers.
Quite nice idea, but as a Swede I give them a couple of minus points.
very neat idea!
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