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Follow Finland

Agency Network: 
Published/Aired: 
June 2010
Finland:  Follow Finland
Finland Digital Ad -  Follow Finland

Description

URL: http://followfinland.com/en

Follow Finland is a nation branding website which measures how Finland is perceived on the web. The aim of this web service is to collect news and views, both good and bad, which relate to Finland’s image in the world at large. Aggregating this data gives us interesting insights into where the Finland brand lies.

Digital advertisement created by Is Good Creative, Finland for Finland, within the category: Transport.

Advertising Agency: Is Good Creative, Helsinki, Finland
Creative Directors: Janne Pirinen, Jan Fagernäs
Art Director: Jan Fagernäs
Copywriter: Janne Pirinen
Additional credits: Tech Joonas Savolainen, Jussi Koskela
Powered by: Whitevector Oy
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Highest Rated

Guest's picture

very neat idea!

Guest
atb2005's picture

Interesting concept. The site won't be particularly entertaining though as there are mostly good things to say about Finland, which is indeed a beautiful country.

atb2005
Activity Score 13557
Lucylu's picture

A really good, unusual idea. Let's have more sites like this.

Lucylu
Activity Score 109
jackmancer2017's picture

Hmm nice idea but I think it needs to be worked out a bit more, get more concrete. Also, they need a proper webdesigner.

jackmancer2017
atb2005's picture

I beg to differ. Design is excellent.

atb2005
Activity Score 13557
jackmancer2017's picture

Really? Just the sight of that +12 button ALONE makes me shiver. It's like one of those free stock templates.

jackmancer2017
Guest's picture

yes, fine idea, but the better web design is needed

Guest
Guest's picture

What a cool idea! This could also work for other countries and companies. I haven't seen anything like this before. Companies might do this, but not publicly. Really like the simple, clean design of the site, too.

Guest
Guest's picture

Very good!

Guest
Guest's picture

Nice one, very different. Wonder if this was part of a campaign, or "for fun"? Design is very functional, not trying too hard which isn't the point of the site. Looks easy to use and navigate. This is a good idea which I hope the agency takes further. There is a lot more potential in this. Would love to see a live feed of news it gathers.

Guest
lahaff's picture

Quite nice idea, but as a Swede I give them a couple of minus points.

lahaff
Activity Score 1518
Copywriter
Guest's picture

very neat idea!

Guest
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