Dance music not for dancing, 3

Agency Network: 
June 2013

Also From This Campaign 3


To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever.

Digital advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

Advertising Agency: Publicis, Madrid, Spain
Executive Creative Director: Alexandre Okada
Creative Directors: Rafael Santamarina, Bitan Franco
Art Director: Anthony Caseiro
Director: Alex Juliá
DP: Marc Miró
Music: Cristian Varela, Abel Ramos, Dani Moreno, in collaboration with Lovemonk
Production Company: Igloo films
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Whoa. Heavy.

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