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Published/Aired: 
April 2020

Description

Venables Bell & Partners and digital agency Firstborn have partnered to launch a new effort called Facejar - a virtual face-touching "swear jar" that lets people turn accidental beard rubs, eye itches and nose picks during video meetings into money for protective equipment for medical professionals. The concept is simple: touch your face, donate a dollar.

Facejar uses a custom Snap Cam lens developed by Firstborn to register and count face touches during video meetings on a number of platforms, including Zoom*, Skype, Google Hangouts, Twitch and Microsoft Teams. After a meeting is over, users can complete the donation by scanning a QR code to donate on Venmo. All proceeds will go to #GetUsPPE (getusppe.org [getusppe.org]), a grassroots organization dedicated to getting personal protective equipment to healthcare workers on the frontlines.

Digital advertisement created by Venables Bell & Partners, United States for Facejar, within the category: Public Interest, NGO.

Advertising Agency: Venables Bell & Partners, Firstborn
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