Description
Venables Bell & Partners and digital agency Firstborn have partnered to launch a new effort called Facejar - a virtual face-touching "swear jar" that lets people turn accidental beard rubs, eye itches and nose picks during video meetings into money for protective equipment for medical professionals. The concept is simple: touch your face, donate a dollar.
Facejar uses a custom Snap Cam lens developed by Firstborn to register and count face touches during video meetings on a number of platforms, including Zoom*, Skype, Google Hangouts, Twitch and Microsoft Teams. After a meeting is over, users can complete the donation by scanning a QR code to donate on Venmo. All proceeds will go to #GetUsPPE (getusppe.org [getusppe.org]), a grassroots organization dedicated to getting personal protective equipment to healthcare workers on the frontlines.
This professional campaign titled 'Facejar' was published in United States in April, 2020. It was created for the brand: Facejar, by ad agency: Venables Bell & Partners. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago.
Credits
Advertising Agency: Venables Bell & Partners, Firstborn
