eyerim, fast-growing Slovak e-shop focused on eyewear, was going to launch its first brand communication in the Czech Republic and Slovakia. The main hero of the campaign is the magic mirror - augmented reality-based virtual fitting room, where you can choose the right frame for your face and see for yourself which one suits you the most.
In the campaign, we focused on bringing the effect of magic mirror into the real world and show the broad portfolio of glasses we have in stock. The story of the video follows the journey of the effect of magic mirror from one stylish cast member to other, showcasing the variety of styles and personas the service is ready to satisfy.
Digital advertisement created by Triad, Slovakia for eyerim, within the category: Personal Accessories.
Chief Creative & Strategy Director: Martin Woska
Creative Director: Peter Baslík
Strategy Director & Media Planner: Ján Papač
Art Director: Tomáš Bánik
Account Director: Juraj Chovanec
Account Manager: Stanislava Fabšíková, Frederika Kovalčíková
Triad Production: Katarína Chudá
Copywriter: Pavol Paulenda
Graphic Designer: Zuzana Martiniaková
Production: Stink Films
Director: Pepe Ehrenberger