Agency Network: 
Published/Aired: 
April 2021

Description

Introducing the first autistic friendly web extension. On April 2nd, World Autism Awareness Day, we launched Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world first product of this kind. The extension allows users to reorganize information, change color modes and fonts on webpages. In addition, advertising is blocked as well as video auto play and irrelevant background images. https://etisalat.ae/widerweb

Digital advertisement created by BBDO, United Arab Emirates for Etisalat, within the categories: Electronics, Technology, Public Interest, NGO.

Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Executive creative director: Ali Zein
Communication Director: Samer Khalsa
Creative Director: Alex Rodriguez
Senior Creative: Martino Caliendo
Digital Art Director: Faten Almukhtar
Designer: Megan Fowkes
Senior Copywriter: Jean Georges Prince
Account Director: Amira Abdelnadi
Senior Account Executive: Lara Boustani
Head of production: Ossama El-Rashidy
Head of strategy: Mostafa Hashish
Strategist: Yahia hashem
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