Wunderman Thompson Argentina invites influencers and celebrities to share an Instagram story counting up to 15 seconds to generate expectation and buzz on every media with #15seconds. At the same time, women who suffered from breast cancer will be uploading their testimonies to the @EsteeLauderArgentina Instagram account. The unveil of the campaign came by women who suffered from breast cancer featuring the same celebrities and influencers that uploaded another story unveiling the reason of the campaign.
Digital advertisement created by Wunderman Thompson, Argentina for Estée Lauder, within the categories: Beauty, Public Interest, NGO.
CCO Latam: Dany Minaker, Sebastián Tarazaga
CCO: Natalia Benincasa
Creative Directors: Andy Ventura, Juan Calvo
Creative Team: Francisco Cerutti, Pamela Marquez, Jeremías Buchelli, Federico Ientilezza
Producer: Josefina Espil
General Account Director: Eliana Kaplan
Account Director: Dana di Lello
Account Executive: Ramiro Pannunzio
Head of Social Media: Gabriela Gardini
Client approval: Maria Eugenia Oria, Maria Sol Otero, Maria Sol Guride, Maria Sol Gimenez, Esteban Antonijevic