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Do you trust?

School: 
Published/Aired: 
June 2019
Espírito Santo: Do you trust?
Espírito Santo Digital Ad - Do you trust?

Description

Problem
Citizens of Espírito Santo have already guaranteed by law the right to access information about politicians. But not everyone is willing to look for this information, which is not displayed simply and easily understood.

Insight
The slogan present on the flag of the Espírito Santo is "Work and trust". So we decided to give state citizens the opportunity to see if they can trust that politicians actually work for the state.

Idea
The app will show the citizen three important data about the politician's performance. This representation will be done through a graphic that forms the state flag. The visual representation is designed to communicate in a simple way, allowing the user to quickly see if the politician does his or her job or not.

Digital advertisement created by FAESA, Brazil for Espírito Santo, within the category: Public Interest, NGO.

Advertising School: FAESA, Vitória, Brazil
Art Director: Thiago Lage
Copywriter: Igor Gonçalves
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