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Alcohol control

Agency Network: 
Published/Aired: 
January 2010

Description

Viral video distributed on YouTube.

Digital advertisement created by Amen, Uruguay for Erdinger, within the category: Non-Alcoholic Drinks.

Advertising Agency: Amén, Montevideo, Uruguay
Creative Director: Nacho Vallejo
Art Director: Alfonso Ponce de León
Copywriter: Juampi Steneri
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jackmancer2017's picture

Lol :D should've made it even more funny (and shorter) to make it a real viral though.

jackmancer2017
ivan's picture

Violence on the part of the police would've made it really viral. ;)

ivan
Creative Director at Ads of the World
Guto Araki's picture

Nice.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
Mandark's picture

although I like the idea, still this execution is wrong. it does encourage drinking and driving, it does encourage making fun of the police, not paying attention to the road, driving and horse-playing, a lot of things that are realy not safe on the road. though i get the idea, the execution should have been done on a funny angle, with only one camera, not two (who was the other guy that was filmiing anyway).

anyway, where I live, if u have that kind of conduct, and the breath test turns out in legal limits, they still take u to the hospital for a blood test...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

crisis's picture

This.

crisis
Activity Score 187
Writer
Wordnerd's picture

spoiler title again :(
well done, really feels authentic. could have been made a bit shorter, though.

too bad alcoholfree beer will never gain popularity among young people. because well, it's free of alcohol

Wordnerd
Activity Score 6692
Copywriter
sirvan's picture

punks.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

WillyLatasa's picture

So, what we learn from this?

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

NomadDCLXVI's picture

we learn that you can drink and drive this one without getting caught :)

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Wordnerd's picture

actually you learn that you can drink beer without getting drunk. awesoooooome! ;)

Wordnerd
Activity Score 6692
Copywriter
Jps's picture

JAJAJAJJAAJAJA I LOVE IT!!!1

Jps
Activity Score 41
Graphic Designer
Jps's picture

JAJAJAJJAAJAJA I LOVE IT!!!1

Jps
Activity Score 41
Graphic Designer
Luck's picture

TOO LONG !

Luck
Activity Score 21
Copywriter
thedesignaddict's picture

Nice effort to exemplify the product benefit, but I don't agree with the method of delivery. I'm left with a negative feeling after watching this. Frankly, the guy comes off as being a dick.

thedesignaddict
Activity Score 5403
Art Director at Freelance
rajesh_keyaar's picture

nice social ad

rajesh_keyaar
Activity Score 236
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