The Energizer Bunny™ is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. And now, he’s showing off a new and stickier side.
Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY.
Created by the Energizer® brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualize his endurance and connect with consumers during their most common form of communication.
Energizer has released the promo video on social channels to introduce the new sticker pack.
The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. “Still Going!™” shows him beating his famous Energizer® drum, while in another that says “OM NOM NOM,” we see him chomping on a carrot. He’s got a jet pack strapped to his back in “Gotta Go,” and he is headed skyward in “YASSS.” Other stickers isolate his iconic features, such as ears, dark shades and pink hands. His head serves as the “O” in an “LOL” sticker.
Digital advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.
Chief Creative Officer / Partner: Roger Camp
Chief Executive Officer / Partner: Jamie King
Creative Directors: Rikesh Lal, Jesse Dillow
Director of Content Production: Stacy McClain
Creatives: Evan Burton, Cameron Twombly
Designers: Jessica Do, Joey Faccio
Developer: Chris Klink
Animation: Justin Marimon
Brand Director: Melissa Stavish
Brand Supervisor: Roxanne Cobbs
Brand Manager: Ellen Obletz
Associate Strategy Director: Carlisle Hensley