Encanto Pops is all about delivering flavors that transport you to your happy place. For summer, we imagined what would happen if their natural refreshing flavors could transport you to those special summer moments we all enjoy. We wanted to create a unique world that was all born out of our unique paleta flavors, and create a postcard of those moments of relaxation, refreshment and joy that only Encanto Pops can bring. We did so by partnering with an animation studio and created a 3D world with unique characters, attention to detail going down to the fabric in the swimming trunks, and used the paleta as the source of those bodies of water that we seem to be attracted to the most on those hot summer days.
Digital advertisement created by Richards/Lerma, United States for Encanto Popsicles, within the category: Confectionery, Snacks.
Art Directors: Lucho Sanchez, Rodrigo Maycotte
Copywriters: Carlos Castr, Matt Villanueva, Victor Garcia-Hoz
Broadcast Producer: Cesar Jasso
Agency Producer: Matias Sada
Principal - Creative Director: Aldo Quevedo
Founder: Pete Lerma
Brand Leadership Director: Alfredo Piña