The beautiful after

Agency Network: 
Published/Aired: 
October 2015

Description

Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future.

Head of Insights & Strategic Planning, Creative Strategy: Tahaab Rais

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Advertising Agency: FP7/DXB, Dubai, UAE
Associate Creative Director / Art Director: Josephine Younes
Associate Creative Director / Copywriter: Nayaab Rais
General Manager - Business Unit: Spiro Malak
Account Director: Vicky Kriplani
Account Manager: Layan El Hafi
Senior Strategic Planner: Sameer Islam
Account Executive: Erna Redzepagic
Agency Producer: Mint
Production House: ZO Productions
Director & Cinematographer: Ziad Oakes
Producer / Art Director: Tania Salha
Make up: Chloe Widera
Sound Recordist: John Kochanczyk
Focus Puller: Candace Higgins
Grade and sound: Mile Studio
Wardrobe: Alessandra Vanni
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Highest Rated

kleenex's picture

yeah, but I think that was what was needed to get the point across.

kleenex
Activity Score 57895
Web Designer/Developer
halaby87's picture

it is a bit spooky

halaby87
Activity Score 10402
kleenex's picture

yeah, but I think that was what was needed to get the point across.

kleenex
Activity Score 57895
Web Designer/Developer
SmAsh's picture

Nice. Very effective.

SmAsh
Activity Score 671
ATV
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