Experimental art
Description
Digital advertisement created by Saatchi & Saatchi, Thailand for Electrolux, within the category: Electronics, Technology.
Advertising Agency: Saatchi & Saatchi, Thailand
Executive Creative Director: Nuntawat Chaipornkaew
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
Copywriters: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno
Producer: Athip Vichuchaianan
DoP: Panit Jirawattananunt
Agency Producers: Pattira Kietivanichanon, Chanida Noikampan, Aitthipat Boonkumol
CGH: Papop Chaowanapreecha, Krissada Jun-Orn, Pornpen Rattanasaksopana, Taejay Lee
Account Service: Krittinee Kampitak, Nuttaphan Godden
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Co-Producer: Nuttheera Payakken
Assistant Director: Thitipong Pimolwetkul
Cinematographers: Vijaktre Thirapat, Chalongwut Chorruangsak
Artist: Pitchanan Sornyen
Executive Creative Director: Nuntawat Chaipornkaew
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat
Copywriters: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno
Producer: Athip Vichuchaianan
DoP: Panit Jirawattananunt
Agency Producers: Pattira Kietivanichanon, Chanida Noikampan, Aitthipat Boonkumol
CGH: Papop Chaowanapreecha, Krissada Jun-Orn, Pornpen Rattanasaksopana, Taejay Lee
Account Service: Krittinee Kampitak, Nuttaphan Godden
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Co-Producer: Nuttheera Payakken
Assistant Director: Thitipong Pimolwetkul
Cinematographers: Vijaktre Thirapat, Chalongwut Chorruangsak
Artist: Pitchanan Sornyen
Aug 29, 2014 - 0:29Calvinxyc
why? what that is? re-imagin and re-create from one colour to another? I don't get it.
Planner
Aug 29, 2014 - 3:46damnson
I don't get it either. But for such a sucky ending the spot was way too long.
Copywriter |
An axe murderer of ads.
Aug 29, 2014 - 5:07brooke
I guess to show the USP of the product that this washing machine washes clothes off thoroughly, they used the image of "washing" backwards and colored white clothes with different colors. Using dying colors instead of detergent powder.
Aug 29, 2014 - 5:08brooke
but yeah the ending sucks...
Aug 29, 2014 - 8:38WP
I watchet it twices. Didn't really get it.
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