TubePetition

Agency Network: 
Published/Aired: 
January 2010

Description

Mission: On December 2009, world leaders attended the COP15 summit: the most important climate change conference in a decade. ELA Israel wanted to create an online awareness campaign to promote this important summit and support the green agenda.

Idea: Using Youtube's shared annotations feature, we've created TubePetition, the first ever video based petition inside a Youtube video, that literally allows users to sign their names and Raise Their Voice.

Results: TubePetition swept the web and united millions from all over the world under one global voice and received wide news coverage on TV stations, newspapers, websites and blogs worldwide.

Digital advertisement created by Mizbala, Israel for ELA, within the category: Industrial, Agriculture.

Advertising Agency: Mizbala, Israel
Creative Team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel
Voice Talent: Jeff Laurence Gill
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zerocool's picture

lame?

zerocool
Activity Score 455
Duckman's picture

"The first ever" tube petition? Just found 1150 others on you tube.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

BFB's picture

"He who says "done" shall provide a link".
I think this is incredible. It's perfect use of the Youtube media for a great cause.

BFB
Activity Score 936
Copywriter
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
DBB's picture

This is amazing , and never have been done before.

stop saying "done" just cause you couldnt think of anything like it.

DBB
Activity Score 1216
binunk's picture

Very nice idea. Never seen this before.

binunk
Activity Score 216
Graphic Designer at Art Director
binunk's picture

Very nice idea. Never seen this before.

binunk
Activity Score 216
Graphic Designer at Art Director
KpitanRetroman's picture

good idea

KpitanRetroman
Activity Score 11
Creative Director at BBDO Ecuador |

Kpitan

hilazon's picture

very strong & clever!

hilazon
Activity Score 150
mariolakownacka's picture

simplicity.. please let my eyes rest on sth else..

mariolakownacka
Activity Score 30
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