At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe.
Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.