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The True Miss

Agency Network: 
Published/Aired: 
May 2018

Description

At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe.

Digital advertisement created by BBDO, Chile for El Ciudadano, within the category: Media.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Directors: Marcelo Con, Samer Zeidan
Creative Director: Diego Gomez Dossena
Art Director: Agustin Speroni
Copywriter: Piti Contreras
Photographers: Maxi Masullo / Bang Bang Reps
Motion Designer: Cristian Fahrenkrog
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