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iPhone App

Agency Network: 
Published/Aired: 
October 2011

Description

Digital advertisement created by Y&R, Chile for El Ciudadano, within the category: Media.

Advertising Agency: Prolam Y&R, Chile
Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriters: Gonzalo Ferrada, Fernando Espinosa, Rodrigo Richards, Samer Zeidan, Joaquin Molina, Juan Pablo Fierro, Alejandro Torres
Production: Camila Moreno / PUA Producciones, Akustik
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Highest Rated

Lawson Hembree's picture

Crowdsourced journalism. Nice. (Though Twitter is still the way to go for instant news I think).

I just hope they have people to moderate things before they are posted on El Cuidadano's site...

Lawson Hembree
Activity Score 444
gioborde's picture

So el Ciudadano ran out of money to pay real photographers?, I´m really not amused by this app. But I guess there are people that would download it.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

andylefty's picture

Slightly intolerant but the bad grammar/translation is irritating. Idea is okay and makes sense in a social network world where everyone is an author/journalist.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Shahak's picture

I like the idea, what I'm missing though is a reason/reward for people to do it.

Shahak
Activity Score 28
morse's picture

Nice idea if people are going to use it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

skol101's picture

Is nicety (or is it 'nicenest' ?) determined by idea's popularity? ;)

skol101
Activity Score 30
the Digitalists Agency
alvaropc89's picture

Me imagino que varios habrán creado portadas absurdas, como tomarle una foto a su perro y escribir lo que se les de la gana.

alvaropc89
Activity Score 66
Lawson Hembree's picture

Crowdsourced journalism. Nice. (Though Twitter is still the way to go for instant news I think).

I just hope they have people to moderate things before they are posted on El Cuidadano's site...

Lawson Hembree
Activity Score 444
contact77's picture

This is such an oooooooold concept. "Now you are the journalist", wow, that's really out of the box! This was true before smartphones even existed. This app is appalling.

contact77
Activity Score 35
Art Director
skol101's picture

It could be second-handed idea on a global scale, but I wouldn't surprised if it was the first citizen journalism app in Chile. On that basis, a another extra star is awarded.

skol101
Activity Score 30
the Digitalists Agency
xgallardo's picture

Los resultados fueron claros, les fue muy bien, felicidades por la campaña.

xgallardo
Activity Score 18
Art Director
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