Digital Highlighter

Agency Network: 
December 2011
Edding:  Digital Highlighter
Edding Digital Ad -  Digital Highlighter


The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube
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Lazarus's picture

Great technology. Unless the agency came up with the technology, then there's nothing special here.

Activity Score 1537
Creative Director
NicoCiego's picture

well done.
I'm sure a lot of web surfers want something this.

Activity Score 1031
Art Director at Quezon City Philippines
DBB's picture

Almost certain it was done...

Activity Score 1216
Mayfair's picture

Not sure it will catch on but nice idea!

Activity Score 8
Martijn.'s picture

nicely done, great product also.

Activity Score 74
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