High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper.
Digital advertisement created by Cheil, South Korea for EBS, within the category: Media.
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Wain Choi
Creative Director: Sungjun Park
Art Director: Jihoon Park
Junior Art Directors: Minzi Kim, Jiyeon Kim
Copywriter: Jieun Kim
Junior Copywriter: Wonjae Kim
Producer: Changyong Park
Director: Taehyun Park
Editor: Sejin You, Eunhye Kim
Editing Company: Pyeonjibin
Sound Design / Arrangement: Wonhee Cho
Post Production: Choongyoung Oh, Miji Lee / Submarine9