Agency Network: 
May 2011


‏The Challenge: ‏Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. ‏Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. ‏As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet.

‏The Solution: ‏Arc Interactive (one of Publicis Israel’s digital arms) along with Tel Aviv-Jaffa Municipality connected the real world online. ‏Together we developed a special technology and launched the world's first website that works by pedaling a bike in real time. ‏While riders pedal, the site was on the air, but in a moment of pause, the site went dark. ‏The activity was broadcasted on Earth Hour's website and on Ynet, Israel's leading website.

‏The Results: ‏Earth Hour became the most viewed website in Israel that day! ‏Every 3 minutes a new environmental tip was added on to Earth Hour's website.

Digital advertisement created by Publicis, Israel for Earth Hour, within the category: Public Interest, NGO.

Advertising Agency: Publicis, Israel
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DBB's picture


Activity Score 1206
kleenex's picture

neat idea.

Activity Score 57557
Web Designer/Developer
Redvahido's picture

is that only a web efect maded by a script?

Activity Score 4
Creative Director
Kriativity's picture

like the idea..

Activity Score 410
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