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iPhone Application

Agency Network: 
Published/Aired: 
May 2012

Description

Drunk Lock is an iPhone application that blocks all the functions of your phone, except emergency contacts when you're drunk.

Digital advertisement created by Miami Ad School, Turkey for Drunk Lock, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Istanbul, Turkey
Creative Director: Zeynep Karahan
Art Director: Emre Ünaylı
Copywriter: Berkin Dalgıç
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Highest Rated

newblake's picture

As far as app ideas goes, it's one that will probably be downloaded as a gimmick but that's OK. What I'm missing here is the advertising/marketing concept. Who would the client be that this is pitched at? Is it a Drink Aware app for an alcohol company or is it for a taxi service? The concept is good and sound but needs to be housed with a client to make it tight.

newblake
Activity Score 49
Art Director
nicolausmayo's picture

damn smart!!! but it will use-full when the owner has it

nicolausmayo
Activity Score 196
Graphic Designer
kleenex's picture

I say it can be useful, BUTTT will many people even use it to begin with.

kleenex
Activity Score 58793
Web Designer/Developer
gioborde's picture

Seems pretty useful to me, and something I would appreciate. Well done guys!!!

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

newblake's picture

As far as app ideas goes, it's one that will probably be downloaded as a gimmick but that's OK. What I'm missing here is the advertising/marketing concept. Who would the client be that this is pitched at? Is it a Drink Aware app for an alcohol company or is it for a taxi service? The concept is good and sound but needs to be housed with a client to make it tight.

newblake
Activity Score 49
Art Director
HTG's picture

Obviously a student idea for a student problem that students deal with in their student lives. Nothing here for the real world. What's next, an app that will excuse your late homework? Way to go Miami Ad School.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
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