Dream11 Pe Dimaag Laga Na

Agency Network: 
October 2021


One of the world’s biggest social media influencers Khaby Lame joined hands with Dream11 to raise the decibel levels of the fantasy sports platform’s IPL 2021 campaign #Dream11PeDimaagLagaNa. Dream11 and White Rivers Media roped in the Italy-based TikTok juggernaut in what was Khaby’s first-ever Indian brand collaboration, and the results broke the internet.

The video begins with digital creator Viraj Ghelani reporting an unnecessarily complicated way of consuming french fries to the simplistic brainiac. Khaby goes on to show how it should be simply done and reiterates the brand’s message to put their intellectual might for picking a team on Dream11, and not for complicating simple tasks.

The brand’s communication of ‘Dimaag Lagana Hai To Dream11 Pe Laga Na’ lands as a perfect extension to Khaby’s deadpan party piece. While he tells the world that simple things don’t need to be complicated, Dream11 encourages people to rack their brains to build the best winning team on India’s biggest fantasy sports platform.

Digital advertisement created by White Rivers Media, India for Dream11, within the category: Sports.

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