Thought Before Action

Agency Network: 
Published/Aired: 
March 2013

Description

After years of celebrating Real Beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, we spoke directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers – in a place only they could be reached.

Digital advertisement created by Ogilvy, Canada for Dove, within the category: Health.

Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Creative Directors: Matt Hassell, Ian MacKellar
Art Director: Stefan D'Aversa
Copywriter: Noah Feferman
Account Director: Aviva Groll
Account Supervisor: Asha Davis
Log in or register to post comments

Highest Rated

Tom Megginson's picture

Very cool. Whether anyone was actually punked or not, this video will definitely go viral.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
philcoulter's picture

great idea. using a photoshop action is a clever way to push the 'real beauty' message.

philcoulter
Activity Score 8
Copywriter at KBS+
brianross's picture

Clever idea

brianross
Activity Score 10
Art Director
Tom Megginson's picture

Very cool. Whether anyone was actually punked or not, this video will definitely go viral.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
zouz08's picture

ok and then? how the real target will get the message?
or the target audience is just women art directors, graphic designers... what a huge target.

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

sdaversa's picture

Tom, this guy got punked it seems. Good sport though. http://i49.tinypic.com/ideicz.png

sdaversa
Activity Score 8
Art Director at Anomaly
DadManAdMan's picture

Love it. Great to see Dove thinking beyond TV ads and attempting to shift behaviour when it actually occurs.

DadManAdMan
Activity Score 3
kleenex's picture

Winner!!!

kleenex
Activity Score 57881
Web Designer/Developer
adri10288's picture

Cool execution. But why would Dove want to target such a small audience of advertising-savvy people? What are they gonna do, get inspired to quite their jobs? Seems pointless.

adri10288
Activity Score 337
Copywriter at Zebra Studios
Pedro Ramos's picture

really clever spin on something regularly used to make pictures prettier than they actually are...

Pedro Ramos
Activity Score 82
SCHOOLOFDESIGN
Ceballos's picture

Why doesnt Unilever do the same with AXE?

Ceballos
Activity Score 621
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement