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#MyBeautyMySay

Agency Network: 
Published/Aired: 
October 2019

Description

The way we dress our hair is a form of expression. It is a form of silent speech. Whether it is short, curly, in dreads, long, dyed, covered in a hijab, it is our statement to the world. A statement of who we are and what or how we are feeling, and what we aim to be. When we step out each day and style our hair, regardless of what others think, we are being true to ourselves. This ad is a reminder that a woman is a leader. A surgeon. A champion. A fighter. Most of all, a woman is who she sees herself to be. And Dove is there to back every woman on that journey.

Digital advertisement created by Tayarah, Egypt for Dove, within the category: Beauty.

Advertising Agency: Tayarah, Cairo, Egypt
Director: Tamer Shaaban
Producer: Zeiad Hany
Executive Producer: Amira Ismail
Creative Director: Ahmed El Ruby
Creative Director: Ommar Hassaan
Creative Director: Nouran Ashraf
Account Director: Malak Fawzy
Director Of Photography: Fawzi Darwish
Assistant Producer: Hania Walid
Head Of Production: Moustafa Salah
1st AD: Mohamed Gomaa
2nd AD: Toaa Barakat
Art Director: Marwa Bermawy
Editor: Ahmed Youssri
Colorist: Ahmed Essam
Post Producer: Dana Hatem
Music Composer: Ahmed El Hady / Hudz
Stylist: Farida Fouad
Sound Design: Fady Garas
Voice Over: Aya Hamza
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