Advertisement

Dogs with Experience!

Published/Aired: 
July 2018
Dog's Trust:  Dogs with Experience!
Dog's Trust:  Dogs with Experience!
Dog's Trust:  Dogs with Experience!
Dog's Trust Digital Ad -  Dogs with Experience!
Dog's Trust Digital Ad -  Dogs with Experience!
Dog's Trust Digital Ad -  Dogs with Experience!

Description

We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there.
We created LinkedIn profiles for each of these dogs.

Digital advertisement created by Miami Ad School, United States for Dog's Trust, within the category: Public Interest, NGO.

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Michael Ching
Copywriter: Prasiddha Thiyagarajan
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement