Description
Dixie Cup’s “True Country Icon” aims to take back the spotlight from Red Solo Cup, and restore its rightful place as the #1 disposable cup brand for Country Music lovers. By hijacking Country’s most-recognizable symbol: the Spotify genre icon, and replacing it with a Country legend: the Dixie Cup logo, we’ll remind Country aficionados of our 100-year influence on Country Music history. Not to mention, we also have an epic playlist that highlights the 24 times our brand has been mixed up with Country.
This student campaign titled 'True Country Icon' was published in United States in August, 2018. It was created for the brand: Dixie, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.
Credits
Advertising School: Miami Ad School, Miami, USA
Art Director: Ksenia Gaman
Copywriter: Brenda Fernandez
Mentor: Marcos Lawson
