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True Country Icon

Published/Aired: 
August 2018

Description

Dixie Cup’s “True Country Icon” aims to take back the spotlight from Red Solo Cup, and restore its rightful place as the #1 disposable cup brand for Country Music lovers. By hijacking Country’s most-recognizable symbol: the Spotify genre icon, and replacing it with a Country legend: the Dixie Cup logo, we’ll remind Country aficionados of our 100-year influence on Country Music history. Not to mention, we also have an epic playlist that highlights the 24 times our brand has been mixed up with Country.

Digital advertisement created by Miami Ad School, United States for Dixie, within the category: Electronics, Technology.

Advertising School: Miami Ad School, Miami, USA
Art Director: Ksenia Gaman
Copywriter: Brenda Fernandez
Mentor: Marcos Lawson
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