Baseball Superstar Quits With A Tweet

Agency Network: 
November 2018


To create awareness around our message of DIRECTV’s superiority over cable, we simply had one of baseball’s superstars, José Altuve, take to Twitter to hint at his retirement. The tweet was picked up by some of the biggest news outlets and sports media sites. And of course the news was followed by a social media frenzy from baseball fans around the world. Our campaign even garnered free media coverage, generating millions of impressions worldwide. We cleared up all the confusion with our TV spot to reveal the truth – that José Altuve would never quit, unless it’s cable. He was just switching to DIRECTV.

Digital advertisement created by Dieste, United States for DIRECTV, within the category: Electronics, Technology.

Advertising Agency: Dieste, Dallas, USA
Chief Creative Officer: Ciro Sarmiento
Group Creative Director: Abe Garcia
Head of Art: Gustavo Zapata
Associate Creative Director: Dario Campos
Sr. Copywriter: Rodrigo Fernandez
Sr. Art Director: Arturo Lee
Copywriter: Evan Easley
Executive Producer: John Costello
Producer: Tony Pacheco
Managing Director: Lonnie Limon
Digital Strategy Director: Roberto Hernandez
Planning Director: Christina Harris
Account Supervisor: Lauren Kempf
Account Executive: Jazmin Vazquez
Copy Editor: Jorge Esteban
Production Company: AllDayEveryday
Film Director: Matt Baron
Post Production: Republic Editorial
Audio Production: Deaf Mule
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kleenex's picture

Good stunt even if Direct TV is screwed subscriber wise anyway/

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