Many of Dignity's commercials feature real life footage from the Internet that demonstrate acts of humankindness big and small. This new "found footage" was posted by the Gainesville Police Department in 2016 and went viral. The video features a cop playing basketball with a group of kids after he received a noise complaint about them from a neighbor.
Digital advertisement created by Eleven, United States for Dignity Health, within the category: Health.
Chief Creative Officer: Mike McKay
Creative Director: Cindy Hammel
Art Director: Katherine Dawson
Copywriter: Tim White
Executive Producer: Anastacia Maggioncalda
Producer: Nick Brown
Account Management: Eric Lombardi, Meredith Osterhoff
Project Directors: Chad Zahorchak, Jeff Chunn
Editors: Chris Caceres; Kerwin Kuniyoshi
Music: The Brotherhood