Description
see the work at https://www.heartbeatsymphony.org
Recent heartbeat-reading technology from MIT utilizes web cams to monitor the changes in blood flow to a user’s face, which are imperceptible to the naked eye, to create a web experience that then turns this approximate heartbeat into music. A video sequencer then pairs the users customized piece to footage of musicians playing their heart’s music in real-time. In other words, users add their heartbeats and find out which instrument is a match – it could be a piano, violin, or even a French horn, and their music gets incorporated into the “Heartbeat Symphony.”
This professional campaign titled 'Heartbeat Symphony' was published in United States in February, 2015. It was created for the brand: Dignity Health, by ad agency: Eleven. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 9 years ago.
Credits
Advertising Agency: Eleven, USA
Creative Director: Margie Chidley
Digital Creative Lead: Enrique Camacho
Senior Copywriter: Catherine Lennon
Junior Art Director: Wood Simmons
Business Director: Julie Nash
Account Supervisor: Madison Gargan
Director of Digital Production: Michael Phillips
Senior Digital Producer: Eryn Lovich
Broadcast Producer: Lindsay Fa
Project Manager: Danielle Casey
Director of Social Media: Maura Tuohy
Community Strategist: Ki Rubin
Activation Strategy Director: Fiona Su
Group Media Director: Clay Eichner
Production Partners: Acne Production, Dinahmoe
Music Production Partners: Miles Kennedy for Jingle Punks
